Gil Solomon & Co. has advised Letstop on a sponsorship deal with Beitar Jerusalem Football Club, marking a new collaboration with one of Israel's most prominent and widely supported football teams.

Letstop is the creator of an innovative app designed to improve driving culture globally and revolutionize the approach to road safety in Israel and beyond. The app monitors driver behavior, encourages avoiding phone usage while driving, and rewards users with coupons and prizes for adhering to these principles.

Since its launch just six months ago, the app has achieved remarkable success, attracting over 300,000 users who have collectively logged more than 25 million kilometers across 180 countries. Drivers using the app have demonstrated significant improvements in driving habits, particularly a noticeable decline in phone usage while on the road.

Currently under ongoing development, the app's technology will soon expand to include features such as speed monitoring, detection of hazardous turns, tracking acceleration, and identifying sharp braking – all aimed at reducing road accidents and fostering safer driving practices.

Beyond its business objectives, Letstop’s partnership with Beitar Jerusalem reflects a shared vision. Supporting the football club, regarded as a national symbol, underscores Letstop’s dedication to social responsibility and its commitment to strengthening ties within the Israeli community.

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